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A Fascinating Story

  • The history of the Negroni is uncertain, but we have researched it well. Not just where it began, but how this exemplary cocktai has emerged over almost 100 years to become the wildly popular drink that is today...

Conte-Negroni 400

Count Camillo Negroni

  • As to its origin, the most prevalent story is that it was first created in Florence, Italy in 1919, at Caffè Casoni, an antique shop/bar, (think Il Buco) where now Caffè Giacosa is found. As the story goes Count Camillo Negroni asked bartender Fosco Scarselli to strengthen his favorite cocktail, the Americano, by adding gin instead of the typical soda water. Fosco distinguished the drink with an orange garnish rather than the typical lemon. A Brief History of the Negroni
General Pascal Olivier de Negroni de Cardi

Count Pascal Olivier Negroni